What it takes to be a franchise partner

The the support and guidance of a franchise is one of the key attributes to help you develop a successful business. However, even as a franchise partner, strong business acumen, a desire to succeed and a passion for quality are essential to succeed.

A reputable and trusted home care brand

We have spent many years building the Radfield brand to be a trusted and reputable name that represents delivering the highest level of service and care.

Our mission is to take the Radfield brand nationwide and be the UK’s leading domiciliary elderly care service. Delivering the highest standard of care to offer dignity, respect, and independence to the elderly population.

We need you as a franchise partner to help us to achieve our goal and share the success and rewards we are building.


The characteristics of a franchise partner

To become a franchise partner, you must uphold the standard of our brand and have characteristics such as compassion, empathy, communication skills and approachability. A sincere desire to improve the lives of the elderly is required.

You don’t need experience within the home care industry but you do need lots of energy and confidence.


The ideal franchise partner has an entrepreneurial spirit and a desire to serve their community:

Business acumen

Aside from your compassion and caring nature, you will also have strong business acumen. You will have to manage your financial performance whilst leading your business as it grows and thrives.

People skills

Building and managing your team of caregivers and care managers is essential to the success of your franchise, and you will need to have excellent people skills to both recruit the right people and then mentor and manage your team.

Making connections

Much of your time will be spent networking with referral sources for new business, such as GPs, nurses, and charities and also, promoting the business within your community at local events.

Outgoing and involved

The ability to have creative ideas for marketing, PR, and promotion is a valuable skill. A good franchise partner will be involved in local sporting events, organise a ‘Bake Off’ or manage to get themselves on a local radio station.


Running a business is the ability to wear many hats, but above all, it requires a drive, hard work, and commitment.

Do you have what it takes?

We recommend that before anyone applies for a Radfield franchise territory, that they have an honest review of their personality and abilities to consider if they have what it takes to be a successful franchise partner.

If you do have what it takes, then the next step would be to find out what it is really like to be a franchise partner by visiting our offices and meeting our staff to gain more insight into how your life would be, running a successful care business.

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